This feature request has been added as a result of feedback collected at IND/EX 2026.
A cinema operator / festival organizer expressed that their audience frequently wants to buy gift cards prior to knowing the intended recipient or having their specific contact details.
Currently when selling a gift card, a recipient must be specified.
The organizer would like a way to sell the gift card without a specified recipient, a way the org or the gift giver can specify and send the gift card later. For support purposes, be sure that the gift card remains searchable by other means.